Our Team

Owners and Key Players

Bob Westerfield President	Jen Westerfield Vice President	Scott Griswold General Manager
Lorie Laughlin Sales Manager	Kylene Pippin Director of Project Development	Lisha Bowden Graphics Manager
April Jones Accounting Department Manager	AJ Willis Service and Installation Manager	Jennifer Kuhn Director of Customer Service
Donna Millett Production Manager

 
 

Project Coordinators

These individuals work with school administrators and athletic directors to identify needs and design marketable solutions.

Angel Fuson X 266

Kylene Pippin X 249

 
 

Project Managers

This department consists of sales professionals securing sponsorships on new projects, adding and renewing a growing number of sponsors on existing projects, and developing relationships with corporate sponsors.

Lorie Laughlin X 258	Dale Shannon X 263	John Middleton X 261
John Wolfinbarger X 267	Matt VanDemark X 274	Katie Biel x 255
Chris Burke X 268	Dan Litman X 270	Anthony Ross X 276
Erin Hamilton X 264	Hollie Burge X 279	Jake Kohler X 281
Courtney Griego X 275	Seth Goehring X 280	Jeff Bush X XXX
Katie Willis X XXX	Katie Slone X XXX	Dave Stacy X XXX

 
 

Art and Design

Our talented designers and artwork coordinators work with schools and sponsors to design quality artwork for all of our projects.

Lisha Bowden X 239	Erin Wilcheck X 250	Heather Miller X 257
Tina Strasburger X 262

 

Service & Installations

These talented individuals complete turn-key installations and service requests.

AJ Willis X 273

Matt Westerfield X 241

Joe Shulte X 241

Customer Service

Our customer service team members work with both schools and sponsors to ensure that they are pleased with their Side Effects experience.

Jennifer Kuhn X 244

Kayla Blevins X 253

Sara Holahan X 256

 

Accounting

The financial administrators invoice sponsors, purchase order equipment, collect sponsor monies and issue revenue share checks among many other responsibilities.

April Jones X 242

Betty Flores X 243

Julie Schwab x 265

 
 

Production

The production team handles everything between artwork and installation; printing, manufacturing and scheduling.

Donna Millett X 238	Greg Edwards X 260	Joe Harris X 260

 

Marketing

Jen Westerfield X 245

Jennifer Baumaster X 240

 

Administration

Tori Cope X 237