Side Effects is the original sports marketing company of its kind. In 1996, Side Effects began teaming with top-of-the-line equipment manufacturers, advertising sponsors and high school athletic departments to provide equipment and cash to high schools at no cost to the schools. Since then, the company has experienced explosive growth. Our team of professional project coordinators work with the schools to determine their needs. From there, our experienced sales professionals market the project and build relationships with advertising sponsors to complete the project. We have a full service top-notch design team, an accounting department, a “Category of One” customer service department, a turn-key service & installation department and a production department with in-house print & manufacturing capabilities. Our mission is to develop and nurture relationships within communities while making a difference, serving Christ and positively affecting people’s lives.